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They had remained available continuously in Europe and Australia. The inspiration behind the treat came after Mars noticed people eating chocolate buttons with a hard shell in an effort to prevent the chocolate from melting.
– M&M’s fans finally discover what the initials actually stand for – NZ Herald
In the beginning of the s, the Midwest Research Institute began working on a new manufacturing process. They were so popular that they became permanently available in The Easter candies featured bunny, chick, and egg symbols on pastel-colored shells. The Christmas candies featured a pine tree, bell, and candle symbols on red and green shells.
These candies feature peanut butter inside the chocolate shell along with the same popular color scheme as the other varieties. These were slightly larger than the milk chocolate version and featured a crispy wafer center. However, they were discontinued in the United States in before being re-launched in They feature a crunchy, salty pretzel center inside of the chocolate coating.
It was rebranded and released in In a range of new flavors were released, including milk chocolate, crispy, hazelnut, strawberry, crispy mint, and almond. The company continues to develop and market new flavors and products in order to remain relevant. The M was originally stamped on each candy in black. It was changed to white in to make it more distinctive.
It was not until that they started to be available in red, green, and yellow. This was introduced to concern that the red dyes 2 and 4 could contain carcinogenic properties. Even though this is thought of as a joke, it was a serious request and came into being because if the promoter was fastidious enough to ensure that it was provided, they would have read the contract fully and also ensure that more critical things like the correct power requirements for the band were also in order.
You may also have been wondering, Does Chocolate go Bad? Perhaps the secret behind the success of the candy is the bright and bold colors that they come in. The candy has also been created in cartoon form with colorful characters representing it. The characters of different colors have unique personalities that people can recognize and identify with.
Julie has over 20 years experience as a writer and over 30 as a passionate home cook; this doesn’t include her years at home with her mother, where she thinks she spent more time in the kitchen than out of it. The two changed the name of the company to Mars, Inc. After the release of the Snickers bar in and the 3 Musketeers Bar in , the company needed so much chocolate it ended up buying it from Hershey, which went on until At this point, Frank Mars was pretty pleased with the success of his company, especially given how all his other ventures had failed miserably.
But Forrest was not satisfied, and agitated for expansion. He also did not like the fact that Mars had to buy its chocolate from Hershey. He wanted to fix this problem and he wanted to expand into Canada and other markets. Forrest was already overseeing the new state-of-the-art factory in Chicago, the construction of which he had personally overseen. But, he was now micromanaging the business, and breathing down the necks of supervisors, administrators, and even workers, while continuing to argue vehemently with his father.
Forrest left for Europe with his wife and kids, never to see his father again. Frank Mars died of kidney failure 15 months later. He started out selling shoe racks. But after only a few months he was back to candy. In , armed with his surreptitiously gained knowledge, Forrest moved to England and started making a version of the Milky Way more suited to British tastes, working out of his kitchen.
He called the new version the Mars Bar. His competition was fierce. He had to contend with Cadbury Brothers, Ltd. Forrest devoted everything to his venture, to the expense of his wife and son, who went back to the U. However, Forrest also got into the dog food business.
There was little competition, as most people fed their pets table scraps. And, before long, the Mars bars started catching on, so that by , Mars, Ltd. Mars was able to set up a factory in Brussels, in order to sell Mars bars throughout Europe.
However, when the World War II began, the British government began levying taxes on foreign business owners. Mars chose to leave the country rather than pay the very high taxes and left Colin Pratt, his senior British manager, in charge. He did not go back to the U. He had an idea, and it would prove a doozy. Mars knew that chocolate did not sell very well in the Summer months because it melted in the heat.
The kind of chocolate his family and others routinely made experienced a big drop in sales during the hotter months of the year. But, Mars had an idea: A candy that did not melt in your hands! He wanted to make such a candy in the U. Now, this is where the story gets mysterious. They were made by Rowntree and they were called Smarties. Did Forrest know of Rowntree? Of course!